Is the “white noise” of daily media distraction deliberate social control, or just modernity out of control? Everyone has only 24 hours in a day. In many countries the sheer struggle to survive occupies most waking hours. In some others, any “free thinking time” is carefully manipulated by state directed activities, propaganda and censorship. A possible third model is that ruling elites and governments may prevent criticism by distracting the main population with sports, entertainment and endless trivial ‘news’.
Thor
May .
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notes from Thor
(these notes, like the reading links, will be expanded over time). 1. Introduction
A few years ago I was robbed on the street by a couple of guys in Vietnam. One pretended to show me some postcards, and while I was busy telling him to get lost, the other one pick-pocketed my wallet. My little misfortune is a rather neat metaphor for the politics of distraction which rulers have practiced on the ruled since at least the time of the Roman Empire. About 100AD the satirical poet, Juvenal, christened the distraction technique “Bread & Circuses”. The beauty of “Bread & Circuses” is that the hoi polloi WANT to be distracted, amused, pampered and fed cake, rather than debate dreary legislation, or wrestle with the intricacies of war & peace diplomacy. There are, after all, only 24 hours in a day, and life is short. Difficulty arises because the hoi polloi also aspire to the deception that they live in a democracy, choose their leaders wisely, and can express random opinions on the state of the world in the expectation that the world will change accordingly. Unfortunately, the world is more complicated than that, a disaster which some of the hoi polloi admit with regret occasionally. They console themselves with the prayer that at least the wise leaders they think they have chosen know what they are doing. The wise leaders of planet earth get to their elevated positions by a variety of paths. The roads to glory nearly all involve habits of deception, because you can’t please everyone. Once you lay hands on the kingly crown, keeping it can be a rather desperate affair since the necessary deceptions multiply. At this point, distracting the hoi polloi with Bread & Circuses becomes almost irresistible, especially if you lack to wherewithal to cower them with blood and iron. Perhaps if the wise leaders really were superhumanly wise, and perhaps if the complexity of modern civilization were not spiraling into vortices which nobody understands, we could all settle down with football and Facebook while the great engines of state muddled through. Unfortunately the evidence is compelling that the general run of leaders have very ordinary minds, very mediocre judgement, more than the average quota of psychopathology, and all the usual human vices. In other words, it becomes downright dangerous to leave them in charge of the shop unsupervised. There was a time when an unseen god was supposed to be on you national or tribal team. This god would mollify the peasants with promises of better things to come, and when a king became too erratic, tip him into a snake pit and appoint a new mandate from heaven. It was a rough bargain, but they more or less got away with it in simpler societies. There are places on earth where ambitious sociopaths are still trying to pull the same trick, but it is wearing thin. In the 21st Century, we flutter and spin in an invisible but ever present electronic web. We seem to know everything from a Google search box, but in aggregate are too time-poor to know much at all. No longer is it enough to have a single Coliseum funded by a single emperor where the hoi polloi can be kept off the streets with free wine and the spectacle of some unlucky Christians being set up to fight a lion with a pitch-fork. The human world now a crawling mass of around 7,000,000,000 bodies. That is a humongous number, beyond realistic counting. Humans are pack animals, and their hunting packs tend to self-select to a workable size. The average human is content to follow, but with 7 billion bodies, the number of emerging pack leaders is also numbing. These packs themselves aggregate into hierarchies of larger groups of bewildering variety – units, companies, associations, clubs, councils, committees, governments, and so on. Every one of these things is teeming with incipient pack leaders, itching to weasel their way to greater glory. Laws and customs are supposed to impose some order on this mess, but it doesn’t take much more than an accident or a casual betrayal for conflict to emerge. Just suppose that some phenomenally clever bunch of conspirators, leaders or whatever you want to call them, did set out to “rule the world”, that squirming mass of human ambitions. There is a whole genre of literature, populist and intellectual, devoted to such imagined intentions. They often depict dystopias. A couple of popular examples: think of Aldous Huxley’s Brave New World, or George Orwell’s 1984. The theme is perennially popular in the cinema too. A fairly recent contribution was The Matrix. All of these fictional accounts grow out of perceived realities or tendencies in existing societies. What the authors wrestle with most are motivations and goals, or in short, who is screwing whom as the sun sets. The answers they offer depend generally upon their political sympathies, but the theme of manipulation is mostly unquestioned. They are not about collections of people somehow muddling through, but about master elites maintaining control by force, persuasion, and above all by deception. Well, life does imitate art, so for argument’s sake think about this little quote from C.S. Lewis: Why you fool, it’s the educated reader who can be gulled. All our difficulty comes with the others. When did you meet a workman who believes the papers? He takes it for granted that they’re all propaganda and skips the leading articles. He buys his paper for the football results and the little paragraphs about girls falling out of windows and corpses found in Mayfair flats. He is our problem. We have to recondition him. But the educated public, the people who read the highbrow weeklies, don’t need reconditioning. They’re all right already. They’ll believe anything (That Hideous Strength, Scribner 1996, p 99-100) [see Wedgeworth 2014 in the reading list] Wedgworth, in two reviews of the Lewis novel (Wedgeworth 2013, 2014), takes the viewpoint of a conservative Christian (conservative in the old-school British anti-technocratic sense of a J.R. Tolkien with his hobbits). In the process he draws a couple of other thoughtful quotations from the novel, which regardless of whether you agree with the author’s conclusions, do require you to think: Don’t you understand anything? Isn’t it absolutely essential to keep a fierce Left and a fierce Right, both on their toes and each terrified of the other? That’s how we get things done. Any opposition to the N.I.C.E. is represented as a Left racket in the Right papers and a Right racket in the Left papers. If it’s properly done, you get each side outbidding the other in support of us—to refute the enemy slanders. Of course we’re non-political. The real power always is. (99) I wonder if Rupert Murdoch of News Ltd fame sleeps with this quotation under his pillow. And some dour honesty from the character, Hingest, a research chemist (who refers to the leader of the secret police, a sometime feminist who uses pseudo science as a weapon of control) : There are no sciences like Sociology. And if I found chemistry beginning to fit in with a secret police run by a middle-aged virago who doesn’t wear corsets and a scheme for taking away his farm and his shop and his children from every Englishman, I’d let chemistry go to the devil and take up gardening again…I happen to believe that you can’t study men: you can only get to know them, which is quite a different thing. Because you study them, you want to make the lower orders govern the country and listen to classical music, which is balderdash. You also want to take away from them everything which makes life worth living and not only from them but from everyone except a parcel of prigs and professors. (71) Well, that was a mid-20th Century British mindset, but even today not a few Britons have a sturdy view of social class levels (no wonder the British Raj fitted right in with the Indian caste system). In Australia this social class stuff is rather more ambiguous, but whatever way you cut it, and for whatever reason, there are people who like classical music and people who like pop, people who actually like to debate ideas (sometimes hard to find in Australia), and others who prefer to watch televised football. Some folk of course go for all of that. The connections to political intelligence, and any grand scheme for an elite to take over the world (why?) by opiating the masses is up for discussion.
6. Call in the media to save us! Hey, is anyone out there listening?
School teachers, as they become older and more cunning, learn that there are things called “teachable moments”. These are those random occasions when for a fleeting moment, something dramatic tears down stubborn barriers of resistance in the minds of students and they suddenly take ownership of some stupid idea the teacher has been flogging to them for months. (School administrators think teachable moments can be timetabled, but school administrators think pigs can fly too). Truth be told, teachable moments rarely come as a blinding flash of group-think. Most of them flicker into life at weirdly personal moments. There’s that girl in the back corner of the room who sends 300 SMS messages a month and can’t spell “type”, and who suddenly gets a crush on you for a day. There’s the brat who thinks you are a complete imbecile, until one morning (as you learn months later) his mum leaves home, and he’s desperate for any kind of advice …. Now multiply classrooms to countries, students to whole populations, and your faithful teacher to a tumultuous multitude of media portals all clamouring for attention. Suppose you are a hack journalist working for one of these media portals. Maybe you are an earnest fellow looking for the whole truth, whatever that is. Maybe you are a grub, a shill in the secret pay of some political party, industrial enterprise, a gambling mogul, or a billionaire who wants to remake the world. It really doesn’t matter. Your chances of persuading all of your readers or viewers to be led by the nose are next to zero. So you convince your patron or your conscience that it is all a percentages game, and that hooking 2% of the idiots out there is worth more money than hooking 0% of them. The rest, well they don’t have the time or the interest to get past a headline, or even to read a headline. This is your dreary, daily reality as a hack journalist. Once or twice in your career, maybe, you will stumble into a magic confluence of time and place. You are the guy of the moment, and millions will follow your words avidly (before they are distracted again by the football). You have chanced on a teachable moment and your reputation is made. We know that the manipulation of mass media, or at least exposure to it, is craved by every ambitious politician. In fact, every commercial establishment, and every institution which collects people for some common purpose has its own internal politicians. In their own corners, these “little politicians” are equally avid to public politicians in pursuit of some media exposure. It would seem to follow almost as a tautology that the kings and queens of media empires hold the ring of power to rule them all. Or, to view the reversal of that fortune in another way, any earthly king who can command the barons of the media world can surely be a supreme puppet master (?). Well, they try, they all try. That is, some wannabes try to restrict information by intimidating media outlets, or blocking sources like the Internet outright. They have some success, but it is a leaky strategy. Some try to flood the media-sphere with good news stories about their own virtues and deeds. Name the politician or VIP who doesn’t have a publicity officer. At the national level the political media machine will work on broad themes with tireless repetition to induce a public consensus in this direction or that. For example, we are flooded with fake or slanted “economic analysis”, written on behalf of economically illiterate politicians by economically illiterate journalists for an economically illiterate population (see Warrick Smith 2015 for a nice takedown of this stuff). As with any kind of voodoo, it is the outcomes induced by the incantations that count, not the objective truth of what they are saying. However, all the official opinion makers and hopeful rulers of the universe have a bit of competition when they try to influence the tribal masses who might vote for them or spark a riot. For starters, each human atom in the tribal masses has a private life filled up with the usual cares and worries and self-indulgences. Catching any one of them at a teachable moment rates not much better odds than winning the lottery. Most of the time, you have to run them over with a tank to get sustained attention. Then when your human atom does quixotically decide to seek out a little more information about the world, where will he or she turn? Well, he or she might turn to friends, neighbours, workmates. Or they might turn to a blog. A blog? Gaille (2013) tells us that in 2013 there were over 152,000,000 blogs on the Internet. I don’t know how he counted, but it is surely a vast number, and – here’s the rub – their opinionated authors tend to be more believed than all of those very expensive professional publicity hacks. 7. So what is a would-be ruler of the universe supposed to do? Mind-manipulation of the masses seems to be a losing strategy for the millions of hopeful human pack leaders, even the biggest and nastiest of them. It is getting harder (Naim 2014). There is, however, a kind of alternative. If you can’t engage and win an argument with a billion people, perhaps you can send them to sleep. If seven billion, or even a fraction of that number, are political sleep-walkers, you don’t need to argue with them. You can get on with robbing or reinventing the universe according to your own agenda. This is the old, old “Bread & Circuses” routine. It works, kind of, for some of the time, for some of the pack leaders. In the early 21st Century the Bread & Circuses trick is working less and less well. Why? a) Firstly, in the early 21st Century vast numbers of people have an education and some influence in a local circle. This is pretty new in history, especially for women. Much of this education is like a scrambled and obsolete genetic code, but there is enough of it around to create significant friction when a demagogue of the moment tries to make a total fool of everyone else. b) Secondly, a large and increasing fraction of the world’s population has access to instant information. This is not just who won last night’s tennis grand final, but (for anyone who happens to ask) why, say, twenty million people died in China’s Taiping Rebellion in the 19th Century and how it could happen again. In other words, significant numbers of people will assemble informed (or uninformed) research to challenge any proposition whatsoever. c) No matter how ambitious, or how ruthless you are, there are countless others with the wherewithal to thwart your intentions (good or bad). OK, so you charm, bribe or threaten your way into a hot seat. You are President of the United States, or China, or Russia. Do you have a free hand? Of course you don’t. Those squirming millions out there will curse you under their breaths, and weasel a way to get on with their own immensely important lives.
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